Analytics & measurement.
Your business is already generating the numbers that would tell you what to do next. The visits are happening, the calls are coming from somewhere, some of the marketing pays for itself and some doesn't. Without measurement, all of it reads as noise.
We set up the measurement layer for growing businesses — what gets tracked, how it's wired, and a dashboard that answers the Monday-morning question: what's working?
Where it sits in the engine.
Measurement is the fourth component — a way to see what's working — and the loop that makes the other three improvable: what the numbers show goes back into the ads and the page as changes. An engine without it still runs; you just can't tell which part is carrying it and which part is leaking. Every engine we build ships with this layer included. This page is for businesses that already have the site and the traffic, and are flying blind anyway.
The four components are laid out in what we build.
What's included.
Tracking audit
What's installed, what's firing, what's fiction. Most GA4 installs record visits and nothing else.
Tracking plan
The handful of events that map to money — form submits, calls, bookings, checkouts — written down before anything gets wired.
Installation
GA4 and Google Tag Manager, configured and tested. Ad-platform conversion tracking wired to the same events.
Dashboard
One board with the numbers that matter, in plain language — built in Looker Studio or the tool your team already opens.
Attribution
Which channel produced which lead, so budget decisions stop being arguments.
Walkthrough
An hour on how to read it, and what to do when a number moves.
What it isn't.
This isn't surveillance, and it isn't a data warehouse. We track the actions that map to revenue, honor consent, and keep personal information out of analytics. A growing business doesn't need big data; it needs six numbers it trusts.
What it costs.
This work is quoted per project. Three dials shape the number — quality, speed, and size. You tell us where each one sits; we tell you what fits. The full picture is in how we price.
If what you need is the whole path — found, landing, saying yes, measured — that's your first Customer Engine, one engagement starting at $10,000.
Questions we hear.
We already have Google Analytics.
Probably GA4, installed by whoever built the website. That usually means pageviews and no conversion tracking — you can see traffic but not results. The audit takes a few days and tells you exactly what you have.
What tools do you use?
GA4 and Google Tag Manager as the base, Looker Studio for dashboards, Mixpanel when product behavior matters. Boring, standard, and owned by you.
How long does it take?
A measurement-only engagement typically runs two to three weeks — audit, plan, install, dashboard, walkthrough.
Is this a one-time setup?
The setup is. What you do with it isn't — the numbers are the input to everything else we build. From there, two paths: keep us on to act on them, or just use them to see clearly.
Let's talk.
A short, three-step form. We reply within two business days. Your first Customer Engine starts at $10,000; everything else is quoted per project.