One engagement that builds the complete path — from the moment someone first sees your business to the action that grows it. Live in twenty-one days. Starting at $10,000.
Most businesses own pieces of the path: a website from a few years ago, an ad account someone set up once, analytics nobody reads. The pieces don't add up, because they were never built as one system. The Customer Engine is the whole thing — one channel, one page, one way to say yes, one dashboard — designed and built together, by the two people doing all of it.
An engine missing any one of these isn't an engine — it's a guess. The flagship ships all four, working together on day one.
The front door, set up and switched on. We build your Google Ads account from the ground up — campaign structure, keywords, and the launch creative — pointed at people already searching for what you do. Ad spend goes straight from you to the platform; we run the account.
One landing page with one job. Written first, because the argument has to work in plain text — then designed and built on the same stack as this site. Fast, accessible, and organized around the single decision the visitor came to make.
A form, a booking, or a checkout — whichever matches how your customers actually buy. Wired end to end: submissions land in your inbox or CRM, bookings land on your calendar, and we test the whole path before a visitor ever takes it.
Measurement installed before launch, not after. Google Tag Manager and GA4 record every action that matters, and a Looker Studio dashboard turns them into numbers you can read on a Monday: visitors, leads, and what each one cost.
Kickoff to launch, on a fixed clock. The narrow scope is what makes the clock possible.
We learn the business: the offer, the audience, the channel that earns the first dollar. By day three we agree, in writing, on what the page has to accomplish.
Copy, design, page, channel setup, and the way to say yes — built in parallel, with review points where you see the work as it takes shape.
We test every path a visitor can take and confirm every event fires. The dashboard goes live before the page does.
Live on your domain, ads switched on, and a walkthrough of how the engine works — and how to read what it's telling you.
Larger engagements move to a milestone schedule. The flagship keeps the clock.
See how the twenty-one days break downYour first Customer Engine starts at $10,000. That's the floor, and the floor buys the whole thing — all four components, built by the two of us, live in twenty-one days.
Above the floor, three dials shape the number: quality, speed, and size. How refined the craft, how soon it ships, how much the work covers. You tell us where each one sits; we tell you what fits. The full picture is in how we price.
Payment is half to start, half on launch.
The floor is one page, one channel, one clear way to say yes — and usually that's where the leverage is anyway. Also outside it: long-form content, email sequences past the first confirmation, and the ad spend itself, which you pay to the platform directly so the budget stays yours.
The common scope-ups have their own pages:
The floor covers one page built around one offer. More pages, same process — usually after the engine's numbers say you need more surface.
Web design & landing pagesThe floor includes the brand touchpoints the page needs — logo treatment, type, color, voice. A full identity system is its own engagement.
Design & brandThe floor wires the standard connectors: forms, Stripe, your CRM. Deeper plumbing between the systems you run on is its own project.
Automation, integrations & AICustomer portals, internal tools, anything with a login. Different build, same discipline — it still ends in a dashboard.
Custom apps & internal toolsEstablished local businesses, ready to grow. Some years in, real customers, a service that already sells — a contractor, a clinic, a shop. The business works; what's missing is the path between the people looking for it and the phone ringing.
It's the wrong engagement for a startup still working out what to sell, a freelancer buying a first website, an online-only store, or a company that buys through six months of procurement. The twenty-one-day clock assumes a business that knows its offer and can act on what the numbers say.
Because one page built around one offer is where the leverage is. A landing page with a single job outperforms a homepage trying to greet everyone, and it ships in a fraction of the time. When the dashboard says you've outgrown it, a multi-page site is the natural next build.
Because search is where the intent already is. Someone typing “emergency electrician near me” has done the deciding — the ad just has to be there, and the page has to be worth the click. Search traffic also produces clean numbers quickly, which matters when the fourth component is the point. Other channels can join once the first one pays for itself.
You get the walkthrough, and everything — the page, the ad account, the analytics — lives in accounts you own. From there, two paths: run it yourself with the dashboard we hand you, or keep us on a monthly iteration retainer, where we read what the numbers say and make the changes they point to. The engine is built to get better with use; the retainer is who does the tuning.
A few hours, mostly in the first week: the kickoff conversation, access to — or a quick signup for — the accounts, feedback at the review points, and the launch walkthrough. We write the copy, but nobody knows your customers like you do; the intake is where that knowledge gets into the page.
The engine could be live — found, landing, saying yes, measured — and producing its first numbers. A short, three-step form starts the clock; we reply within two business days.